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~person:"Berchicci, Luca"
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Berchicci, Luca
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The journal of product innovation management : an international publication of the Product Development & Management Association
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There is more to market learning than gathering good information : the role of shared team values in radical product definition
Berchicci, Luca
;
Tucci, Christopher L.
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 972-990
Persistent link: https://www.econbiz.de/10008736814
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