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Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
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2
La nazionalizzazione a due ruote : genesi e decollo di uno scooter italiano
Rapini, Andrea
-
2007
Persistent link: https://www.econbiz.de/10003607880
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