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~subject:"Projektmanagement"
~subject:"World"
~isPartOf:"Journal of advertising research"
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Globalisierung des wirtschaftlichen Wettbewerbs im Sport
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MehrWERT-Projektmanagement : Chancen zum Wachsen nutzen ; PM-Forum 2010, 27. Internationales Deutsches Projektmanagement-Forum ; Berlin, 26. - 27.10.2010 ; Tagungsband
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Warning flags on the race track : the global markets' verdict on Formula One sponsorship
Cobs, Joe
;
Groza, Mark D.
;
Pruitt, Stephen W.
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-86
Persistent link: https://www.econbiz.de/10009548163
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