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person:"Buffington, James R."
~person:"Lucas, Christian"
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian
-
2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...
Persistent link: https://www.econbiz.de/10012402227
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
-
2014
Persistent link: https://www.econbiz.de/10010427923
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The Indianapolis Motor Speedway
Brunnemer, Timothy
;
Buffington, James R.
;
Harper, Jeffrey S.
- In:
Journal of business case studies
4
(
2008
)
12
,
pp. 7-22
Persistent link: https://www.econbiz.de/10003797842
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