//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Motorrad"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Motorcycle
10
Motorrad
10
Harley-Davidson Motor Company
4
Brand management
3
Markenführung
3
Automotive industry
2
Italien
2
Italy
2
Kfz-Industrie
2
Motorcycle industry
2
Motorradindustrie
2
Organisatorischer Wandel
2
Organizational change
2
Social Web
2
Social web
2
Target group
2
USA
2
United States
2
Zielgruppe
2
1992-2009
1
1997-2004
1
Actor-network theory
1
Akteur-Netzwerk-Theorie
1
Assembly-line production
1
Austria
1
BMW <Marke>
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Business recovery
1
Club theory
1
Clubtheorie
1
Consumer behaviour
1
Customer integration
1
Customer retention
1
Customers
1
Deutschland
1
Diversification
1
Diversifikation
1
Ducati Meccanica S.p.A.
1
more ...
less ...
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
Article in journal
44
Aufsatz in Zeitschrift
44
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
15
Aufsatz im Buch
15
Book section
15
Working Paper
15
Fallstudie
10
Hochschulschrift
5
Market information
4
Marktinformation
4
Amtsdruckschrift
3
Annual report
3
Government document
3
Jahresbericht
3
Bildband
1
Collection of articles of several authors
1
Konferenzschrift
1
Sammelwerk
1
Statistics
1
Statistik
1
Thesis
1
more ...
less ...
Language
All
English
7
German
3
Author
All
Agnihotri, Arpita
1
Arnezeder, Christian
1
Arnezeder, Christina
1
Bagozzi, Richard P.
1
Bergami, Massimo
1
Binder, Florian
1
Cortés, Pablo
1
Esch, Franz-Rudolf
1
Finkelstein, Sydney
1
Guadix, José
1
Harvey, Charles
1
Lawton, Thomas C.
1
Lerro, Antonio
1
Martin, Diane M.
1
Morandin, Gabriele
1
Onieva, Luis
1
Prandelli, Emanuela
1
Sanitate, Damiano
1
Schiuma, Giovanni
1
Schouten, John W.
1
Verona, Gianmario
1
Winter, Kai
1
more ...
less ...
Published in...
All
Best practice der Markenführung
1
International journal of innovation management
1
International journal of production research
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of strategic marketing
1
Scandinavian journal of management
1
Schriftenreihe Handel und Marketing
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Strategic market creation : a new perspective on marketing and innovation management
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
Saved in:
2
Turnaround of Harley Davidson : cult brand or strategic fit approach?
Agnihotri, Arpita
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10009768648
Saved in:
3
Brand community membership and the construction of meaning
Morandin, Gabriele
;
Bagozzi, Richard P.
;
Bergami, Massimo
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009758005
Saved in:
4
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
5
Optimising and simulating the assembly line balancing problem in a motorcycle manufacturing company: a case study
Cortés, Pablo
;
Onieva, Luis
;
Guadix, José
- In:
International journal of production research
48
(
2010
)
10/12
,
pp. 3637-3656
Persistent link: https://www.econbiz.de/10003975919
Saved in:
6
Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
Saved in:
7
Ansätze zur Kundensegmentierung im österreichischen Zweiradmarkt am Beispiel der BMW Motorrad Austria GmbH
Binder, Florian
-
2009
Persistent link: https://www.econbiz.de/10008798521
Saved in:
8
Co-developing new products with customers
Prandelli, Emanuela
;
Verona, Gianmario
- In:
Strategic market creation : a new perspective on …
,
(pp. 362-388)
.
2008
Persistent link: https://www.econbiz.de/10003732375
Saved in:
9
The Intellectual Capital dimensions of Ducati's turnaround : exploring knowledge assets grounding a change management program
Schiuma, Giovanni
;
Lerro, Antonio
;
Sanitate, Damiano
- In:
International journal of innovation management
12
(
2008
)
2
,
pp. 161-193
Persistent link: https://www.econbiz.de/10003743229
Saved in:
10
Vision by design : a reflexive approach to enterprise regeneration
Finkelstein, Sydney
;
Harvey, Charles
;
Lawton, Thomas C.
- In:
Journal of business strategy
29
(
2008
)
2
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003704155
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->