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type_genre:"Fallstudie"
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Search: subject_exact:"Motorradzubehör"
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Harley-Davidson Motor Company
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ECONIS (ZBW)
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Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
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2
Turnaround of Harley Davidson : cult brand or strategic fit approach?
Agnihotri, Arpita
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10009768648
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3
Brand community membership and the construction of meaning
Morandin, Gabriele
;
Bagozzi, Richard P.
;
Bergami, Massimo
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009758005
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4
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
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5
Optimising and simulating the assembly line balancing problem in a motorcycle manufacturing company: a case study
Cortés, Pablo
;
Onieva, Luis
;
Guadix, José
- In:
International journal of production research
48
(
2010
)
10/12
,
pp. 3637-3656
Persistent link: https://www.econbiz.de/10003975919
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6
Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
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7
Ansätze zur Kundensegmentierung im österreichischen Zweiradmarkt am Beispiel der BMW Motorrad Austria GmbH
Binder, Florian
-
2009
Persistent link: https://www.econbiz.de/10008798521
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8
Co-developing new products with customers
Prandelli, Emanuela
;
Verona, Gianmario
- In:
Strategic market creation : a new perspective on …
,
(pp. 362-388)
.
2008
Persistent link: https://www.econbiz.de/10003732375
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9
The Intellectual Capital dimensions of Ducati's turnaround : exploring knowledge assets grounding a change management program
Schiuma, Giovanni
;
Lerro, Antonio
;
Sanitate, Damiano
- In:
International journal of innovation management
12
(
2008
)
2
,
pp. 161-193
Persistent link: https://www.econbiz.de/10003743229
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10
Vision by design : a reflexive approach to enterprise regeneration
Finkelstein, Sydney
;
Harvey, Charles
;
Lawton, Thomas C.
- In:
Journal of business strategy
29
(
2008
)
2
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003704155
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