Ross, Sally R.; Ridinger, Lynn L.; Cuneen, Jacquelyn - In: International Journal of Sports Marketing and Sponsorship 10 (2009) 3, pp. 7-17
This study presents an analysis of the evolution of advertising's portrayal of women in motorsport. The construct of source credibility is examined and used as a framework to better understand the limitations and opportunities of female athlete endorsers in general and female racing car drivers...