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~subject:"Sport event"
~subject:"Sport organization"
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Gilson, Richard L.
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International journal of sports marketing & sponsorship
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NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
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