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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Journal of cultural economics
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Applied economics letters
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Post-Print / HAL
5
International journal of advertising : the quarterly review of marketing communications
4
Australasian marketing journal
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing
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Journal of the Academy of Marketing Science
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Working paper / National Bureau of Economic Research, Inc.
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American economic review
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Harvard-Business-Manager : das Wissen der Besten
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Information economics and policy : IEP
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
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Journal of global fashion marketing : JGfM
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Journal of management information systems : JMIS
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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MPRA Paper
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Marketing intelligence & planning
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Reihe: Marketing und Medien
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Routledge economics and popular culture
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Routledge interpretive marketing research
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The journal of industrial economics
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Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
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2
Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
Saved in:
3
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
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