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~person:"Bakker, Gerben"
~person:"Chen, Huan"
~subject:"Kino"
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Kino
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Advertising effects
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Bakker, Gerben
Chen, Huan
Engelstätter, Benjamin
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
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