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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising effects
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International journal of advertising : the quarterly review of marketing communications
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Journal of cultural economics
6
Applied economics letters
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Post-Print / HAL
5
Australasian marketing journal
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
American economic review
2
Applied economics
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Harvard-Business-Manager : das Wissen der Besten
2
Information economics and policy : IEP
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
Journal of global fashion marketing : JGfM
2
Journal of management information systems : JMIS
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
MPRA Paper
2
Marketing intelligence & planning
2
Reihe: Marketing und Medien
2
Routledge economics and popular culture
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Routledge interpretive marketing research
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The journal of industrial economics
2
Working papers / ADB Institute
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ZEW discussion papers
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ADBI Working Paper
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ANU working papers in economics and econometrics
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Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
2
The effectiveness of movie trailer advertising
Karray, Salma
;
Debernitz, Lidia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
Saved in:
3
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
4
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
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