Debenedetti, Stéphane; Laurichesse, Hélène - Université Paris-Dauphine (Paris IX) - 2009
In this paper, we investigate the impact of marketing expenditures and critical reviews on the commercial success of 278 new French films released in 2003 and 2004. Our results generally confirm previous research: in France, marketing and critical reviews are the two best predictors of a...