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~person:"Hennig-Thurau, Thorsten"
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Hennig-Thurau, Thorsten
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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Determinants of motion picture box office and profitability: an interrelationship approach
Hennig-Thurau, Thorsten
;
Houston, Mark
;
Walsh, Gianfranco
- In:
Review of Managerial Science
1
(
2007
)
1
,
pp. 65-92
Persistent link: https://www.econbiz.de/10008515472
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3
Tom Hanks inside - Filmstars als Marken! : zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen
Hennig-Thurau, Thorsten
-
2006
Persistent link: https://www.econbiz.de/10003412398
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