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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of cultural economics
22
The journal of media economics
16
Applied economics letters
8
Economic inquiry : journal of the Western Economic Association International
8
Journal of business research : JBR
7
Journal of retailing and consumer services
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Applied economics
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
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ASA 2013 Annual Meeting Paper
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Review of industrial organization
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Springer eBook Collection
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SpringerLink / Bücher
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The journal of industrial economics
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Working paper / National Bureau of Economic Research, Inc.
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Contemporary economic policy : a journal of Western Economic Association International
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Enterprise & society : the international journal of business history
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International journal of arts management
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Journal of advertising research
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Journal of economics & management
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Journal of global fashion marketing : JGfM
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Journal of international consumer marketing
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Journal of promotion management : JPM
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An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
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2
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
3
The effectiveness of post-release movie advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
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