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~type_genre:"Aufsatz im Buch"
~isPartOf:"Werbung für alle Sinne : multimodale Kommunikationsstrategien"
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Finanzwirtschaftliche Information, Anreizgestaltung und Kontrolle : [Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. im Jahre 2002 in München]
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Four essays in innovation and industrial economics
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I-SEMANTICS '08 : International Conference on Semantic Systems ; [Graz, Austria, September 3 - 5, 2008]
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I-SEMANTICS '08 : International Conference on Semantic Systems ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008
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Industries culturelles
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Intelligent analytics with advanced multi-industry applications
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International trade in services and intangibles in the era of globalization
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Managing consumer services : factory or theater?
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Neo-simulation and gaming toward active learning
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Promotional culture and convergence : markets, methods, media
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Social status and cultural consumption
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The euro, inflation, and consumers' perceptions : lessons from Italy
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The media industries and their markets : quantitative analyses
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The problem of pleasure : leisure, tourism and crime
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Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
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Wohin treibt das Tarifsystem?
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Kinowerbung - multimodale und multisensorische Markenerlebnisse
Wahl, Sabine
- In:
Werbung für alle Sinne : multimodale …
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(pp. 217-236)
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2020
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