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~isPartOf:"Handbook of strategic e-business management"
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Market segmentation
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Brown, James R.
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Dant, Rajiv P.
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Handbook of strategic e-business management
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
The international review of retail, distribution and consumer research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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International journal of production economics
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Journal of retailing
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Research
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Journal of advertising research
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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European journal of operational research : EJOR
4
Journal of business research : JBR
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Lehrbuch
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
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Administrative Sciences : open access journal
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
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Essentials
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Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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MIS quarterly
2
Manufacturing & service operations management : M & SOM
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Marketing intelligence & planning
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Marktorientiertes Management
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The role of e-commerce in multi-channel marketing strategy
Brown, James R.
;
Dant, Rajiv P.
- In:
Handbook of strategic e-business management
,
(pp. 467-487)
.
2014
Persistent link: https://www.econbiz.de/10010234033
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