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~subject:"Kaufentscheidung"
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Kaufentscheidung
Multichannel strategy
332
Multikanalvertrieb
332
Einzelhandel
140
Retail trade
139
Beziehungsmarketing
125
Relationship marketing
125
Online retailing
115
Online-Handel
115
Consumer behaviour
85
Konsumentenverhalten
85
Distribution channel
74
Vertriebsweg
74
Deutschland
48
Germany
47
Mehrgleisiger Vertrieb
41
Electronic Commerce
38
Omnichannel retailing
31
E-commerce
29
Marketing management
29
Marketingmanagement
29
Omnichannel
27
Lieferkette
26
Supply chain
26
Dienstleistungsqualität
24
Service quality
24
Customer satisfaction
22
Internet marketing
22
Kundenzufriedenheit
22
Online-Marketing
22
Customer analysis
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Kundenanalyse
21
Digitalisierung
20
USA
20
United States
20
Digitization
16
Brand management
15
Markenführung
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13
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Beck, Norbert
1
Ben Achma, Thouraya
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Bondos, Ilona
1
Breugelmans, Els
1
Campo, Katia
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Fulgoni, Gian M.
1
Halvorsrud, Ragnhild
1
He, Huiying
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Kvale, Knut
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Ladwein, Richard
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Steinbeis-Stiftung für Wirtschaftsförderung
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Innovating for trust
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Journal of advertising research
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MO
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ECONIS (ZBW)
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Wpływ międzykanałowego różnicowania cen na wybór kanału zakupu przez konsumentów
Bondos, Ilona
-
2022
Persistent link: https://www.econbiz.de/10013342180
Saved in:
2
Critical view of multiple channels retailing
Ladwein, Richard
;
Ben Achma, Thouraya
;
Mimoun, Mohamed …
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 302-313)
.
2021
Persistent link: https://www.econbiz.de/10012816095
Saved in:
3
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
4
An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els
;
Campo, Katia
;
He, Huiying
-
2014
Persistent link: https://www.econbiz.de/10011291037
Saved in:
5
Strengthening customer relationships through Customer Journey Analysis
Halvorsrud, Ragnhild
;
Kvale, Knut
- In:
Innovating for trust
,
(pp. 183-200)
.
2017
Persistent link: https://www.econbiz.de/10011707182
Saved in:
6
Konsumentenakzeptanz von mobilen Click & Collect Systemen als Determinante der Kaufentscheidung : dargestellt an kleinen und mittleren stationären Einzelhandelsgeschäften
Beck, Norbert
-
Steinbeis-Hochschule Berlin
;
Steinbeis, School of …
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011550761
Saved in:
7
Omni-channel retail insights and the consumer's path-to-purchase : how digital has transformed the way people make purchasing decisions
Fulgoni, Gian M.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 377-380
Persistent link: https://www.econbiz.de/10010481201
Saved in:
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