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isPartOf:"Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft"
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Digital media
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Digitale Medien
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Rimscha, M. Bjørn von
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Sommer, Christoph
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Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
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International journal of retail and distribution management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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International journal of production economics
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Journal of retailing
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Research
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The international review of retail, distribution and consumer research
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Journal of advertising research
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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European journal of operational research : EJOR
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Journal of business research : JBR
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Lehrbuch
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Developing successful global strategies for marketing luxury brands
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International journal of electronic commerce : IJEC
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International journal of physical distribution & logistics management : IJPD & LM
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Journal of operations management
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Administrative Sciences : open access journal
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
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Essentials
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Faculty & research / Insead : working paper series
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
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Harvard business review : HBR
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Interaktives Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MIS quarterly
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Manufacturing & service operations management : M & SOM
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Marktorientiertes Management
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Reihe: Kundenorientierte Unternehmensführung
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The Routledge companion to strategic marketing
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Jenseits von traditionellen Mediengattungen : die transmediale Angebotsmatrix
Sommer, Christoph
;
Rimscha, M. Bjørn von
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 247-265)
.
2014
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