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isPartOf:"SIBE-Wissenschaftsreihe"
~isPartOf:"Essentials"
~isPartOf:"Kellogg on marketing : the marketing faculty of the kellog school of management"
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Multichannel strategy
5
Multikanalvertrieb
5
Einzelhandel
2
Marketing management
2
Marketingmanagement
2
Mehrgleisiger Vertrieb
2
Retail trade
2
Absatzweg
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Auftragsabwicklung
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Direct selling
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Direktvertrieb
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Distribution channel
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Electronic Commerce
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Feldforschung
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Innovation adoption
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Innovationsakzeptanz
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Mobile business
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Beck, Norbert
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Friege, Christian
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Lecinski, Jim
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McTigue, Kevin
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Rittinger, Sebastian
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Springer Fachmedien Wiesbaden
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Steinbeis, School of International Business and Entrepreneurship
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Steinbeis-Hochschule Berlin
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Steinbeis-Stiftung für Wirtschaftsförderung
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SIBE-Wissenschaftsreihe
Essentials
Kellogg on marketing : the marketing faculty of the kellog school of management
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
International journal of production economics
6
Journal of retailing
6
Research
6
The international review of retail, distribution and consumer research
6
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
Marktorientiertes Management
2
Premier reference source
2
Reihe: Kundenorientierte Unternehmensführung
2
The Routledge companion to strategic marketing
2
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ECONIS (ZBW)
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Developing an impactful communication campaign
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 247-259)
.
2023
Persistent link: https://www.econbiz.de/10014283178
Saved in:
2
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
3
Konsumentenakzeptanz von mobilen Click & Collect Systemen als Determinante der Kaufentscheidung : dargestellt an kleinen und mittleren stationären Einzelhandelsgeschäften
Beck, Norbert
-
Steinbeis-Hochschule Berlin
;
Steinbeis, School of …
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011550761
Saved in:
4
Der Direktvertrieb in Mehrkanalstrategien : eine Einführung mit Beispielen für die Umsetzung
Friege, Christian
-
2016
-
[1. Aufl.]
Persistent link: https://www.econbiz.de/10014011700
Saved in:
5
Multi-Channel Retailing : Prinzip, Konzepte und Erfolgsfaktoren
Rittinger, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010345702
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