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subject:"Internet marketing"
~type_genre:"Thesis"
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Internet marketing
Mehrgleisiger Vertrieb
50
Distribution channel
34
Vertriebsweg
34
Deutschland
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Germany
24
Multichannel strategy
23
Multikanalvertrieb
23
Electronic Commerce
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Einzelhandel
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Theorie
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Theory
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Consumer behaviour
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Konsumentenverhalten
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Online retailing
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Online-Handel
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Retail trade
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E-commerce
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Beziehungsmarketing
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Marketingmanagement
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Relationship marketing
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Marketing management
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Internet
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Kundenmanagement
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Vertriebsorganisation
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Absatzweg
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Bank marketing
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Bankmarketing
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Customer value
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Erfolgsfaktor
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Kundenwert
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Vertrieb
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Electronic Banking
4
Electronic banking
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Financial services
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Finanzdienstleistung
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Handelsbetrieb
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Information behaviour
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Funk, Burkhardt
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Hild, Sebastian
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Klapdor, Sebastian
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Stange, Martin
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Leuphana Universität Lüneburg
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ECONIS (ZBW)
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising
Klapdor, Sebastian
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2013
Persistent link: https://www.econbiz.de/10009732357
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3
Synergy in multi-channel online advertising
Hild, Sebastian
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2010
Persistent link: https://www.econbiz.de/10008823292
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