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~person:"Backhaus, Klaus"
~person:"Meffert, Heribert"
~subject:"Market research"
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Akzeptanzforschung bei technologischen Basisinnovationen : methodische Probleme und Lösungsansätze
Backhaus, Klaus
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 169-191)
.
1998
Persistent link: https://www.econbiz.de/10001301062
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