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Search: subject_exact:"Multimedia"
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Multimedia
8
Advertising
1
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1
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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ECONIS (ZBW)
8
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1
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
2
Understanding relational qualities of entrepreneurial learning : towards a multi-layered approach
Karataş-Özkan, Mine
- In:
Entrepreneurship and regional development : an …
23
(
2011
)
9/10
,
pp. 877-906
Persistent link: https://www.econbiz.de/10009503502
Saved in:
3
Using multimedia to effectively engage stakeholders in risk management
Loosemore, Martin
- In:
International journal of managing projects in business
3
(
2010
)
2
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003978331
Saved in:
4
New media : a new medium in escalating crises?
Mei, Joanna Siah Ann
;
Bansal, Namrata
;
Pang, Augustine
- In:
Corporate communications : an international journal
15
(
2010
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10003981728
Saved in:
5
Developing technical and market standards for innovations
Chiaroni, Davide
;
Chiesa, Vittorio
- In:
Gaining momentum : managing the diffusion of innovations
,
(pp. 215-249)
.
2010
Persistent link: https://www.econbiz.de/10008806770
Saved in:
6
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
7
Erlösrechnung für verbundene TIME-Produkte
Ortelbach, Björn
;
Borchert, Jan Eric
;
Hagenhoff, Svenja
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2005
)
2
,
pp. 28-41
Persistent link: https://www.econbiz.de/10003144791
Saved in:
8
Multimedia-Systeme im stationären Einzelhandel
Kothlow, Silja
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 143-158)
.
1999
Persistent link: https://www.econbiz.de/10001366249
Saved in:
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