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~isPartOf:"International marketing ; Vol. V"
~person:"Chandra, Aruna"
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International marketing ; Vol. V
International marketing ; Vol. 2
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Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2006
Persistent link: https://www.econbiz.de/10003410982
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