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subject:"Welt"
~person:"Ahlert, Dieter"
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Welt
International marketing
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Internationales Marketing
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Germany
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Brand management
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KMU
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Markenführung
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SME
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Consumer behaviour
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Designation of origin
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World
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Dienstleistungsmarketing
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International market entry
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Ahlert, Dieter
Manrai, Ajay K.
9
Czinkota, Michael R.
8
Ball, Donald A.
7
Papadopoulos, Nicolas G.
7
Laroche, Michel
6
Ronkainen, Ilkka A.
6
Cleveland, Mark
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Geringer, John Michael
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Hill, Charles W. L.
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Johansson, Johny K.
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Usunier, Jean-Claude
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Yip, George S.
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Craig, C. S.
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Hewett, Kelly
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Leonidou, Leonidas C.
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Mayrhofer, Ulrike
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Moffett, Michael H.
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Mooij, Marieke K. de
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Barrio-García, Salvador del
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Belk, Russell W.
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Cote, Joseph A.
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Dekimpe, Marnik G.
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Diehl, Sandra
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Dominguez, Noémie
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Horstmann, Ignatius J.
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Markusen, James R.
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Mattas, Konstadinos A.
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McCulloch, Wendell H.
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McNett, Jeanne M.
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Peñaloza, Lisa
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Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Jahrbuch Vertriebs- und Handelsmanagement
1
Reihe Edition LebensmittelZeitung
1
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ECONIS (ZBW)
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Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter
;
Evanschitzky, Heiner
;
Woisetschläger, David
- In:
Internationalisierung von Dienstleistungen : Forum …
,
(pp. 229-252)
.
2005
Persistent link: https://www.econbiz.de/10002742359
Saved in:
2
Internationalisierung von Vertrieb und Handel
Ahlert, Dieter
(
ed.
);
Olbrich, Rainer
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002079975
Saved in:
3
Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter
;
Wunderlich, Maren
;
Ziegler, Jens
-
2002
Persistent link: https://www.econbiz.de/10001718839
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