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~subject:"Advertising effects"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Advertising effects
Viral marketing
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Consumer behaviour
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Bambauer-Sachse, Silke
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Stenger, Daniel
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Marketing : ZFP ; journal of research and management
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
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Information systems research : ISR
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Advertising in new formats and media : current research and implications for marketers
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Electronic commerce research
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International journal of consumer studies
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of marketing theory and practice
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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NET Institute Working Paper
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Quantitative marketing and economics : QME
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The journal of applied business research
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AMS review : official publication of the Academy of Marketing Science
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Always learning
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Argumenta oeconomica
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Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
2
Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Gawlowski, Dominika
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
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