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~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~isPartOf:"Pervasive advertising"
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Advertising effects
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Pervasive advertising
Advertising in new formats and media : current research and implications for marketers
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Bridging the gap between advertising academia and practice
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Markt- und Branchenentwicklungen im alpinen Tourismus
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Word of mouth and social media
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Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
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