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person:"Esch, Franz-Rudolf"
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Viral marketing
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Esch, Franz-Rudolf
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
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Dwivedi, Yogesh Kumar
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East, Robert
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Law, Rob
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Liu, Yong
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Balaji, M. S.
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Bilgihan, Anil
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Duan, Wenjing
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Kim, Jong Min
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Li, Hengyun
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Mayzlin, Dina
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Pelsmacker, Patrick de
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Bigné Alcañiz, J. Enrique
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Dens, Nathalie
9
Gopinath, Shyam
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Jayawardhena, Chanaka
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Karjaluoto, Heikki
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Pavlou, Paul A.
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Peres, Renana
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Ranaweera, Chatura
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Romaniuk, Jenni
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Stephen, Andrew T.
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Usman, Osly
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Xie, Karen L.
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Ye, Qiang
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Yin, Dezhi
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Zhang, Han
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Akram, Umair
8
Chu, Shu-Chuan
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Fan, Weiguo
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
2
Die Kommunikation orchestrieren
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Krieger, Kai Harald
; …
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 171-209)
.
2013
Persistent link: https://www.econbiz.de/10010426299
Saved in:
3
Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Gawlowski, Dominika
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
Saved in:
4
Virale Markenkommunikation : wirksame Interaktion statt "Trial and Error"
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Stenger, Daniel
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003803910
Saved in:
5
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
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