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isPartOf:"Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich"
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Cultural marketing
5
Kulturmarketing
5
Museum
5
Brand image
3
Markenimage
3
Architecture
1
Architektur
1
Controlling-Informationssystem
1
Deutschsprachiger Raum
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Dusseldorf
1
Düsseldorf
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Erfolgsfaktor
1
German-speaking countries
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Management control system
1
Market research
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Marktforschung
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Musical performance
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Musikveranstaltung
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Success factor
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Theater
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Theatre
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German
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Bekmeier-Feuerhahn, Sigrid
1
Bittner, Janina
1
Geise, Fabian A.
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Geise, Wolfgang
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Günter, Bernd
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Kniesa, Julia
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Ober-Heilig, Nadine
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Schmidt, Holger J.
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Whitmore, Damien
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
International journal of arts management
40
Journal of cultural economics
36
Journal of marketing management : MM
12
Tourism management perspectives : TMP
11
Journal of cultural management and cultural policy
10
Tourism management : research, policies, practice
10
Journal of travel and tourism marketing
8
Museen und Tourismus : wie man Tourismusmarketing wirkungsvoll in die Museumsarbeit integriert ; ein Handbuch
8
Tourism economics : the business and finance of tourism and recreation
7
International journal of nonprofit and voluntary sector marketing
6
Journal for art market studies
6
Higher School of Economics Research Paper
5
Journal of nonprofit & public sector marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Schriften zum Kultur- und Museumsmanagement
5
i-com : journal of interactive media
5
Applied economics
4
Art wealth management : managing private art collections
4
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of nonprofit & voluntary sector marketing
4
Interpreting History
4
Journal of business research : JBR
4
Kultur- und Museumsmanagement
4
SIMAT Arbeitspapiere
4
Working Paper CRENoS
4
American Association for State and Local History
3
Annals of tourism research : ATR ; a social sciences journal
3
Arts marketing : an international journal ; AM
3
Aus Politik und Zeitgeschichte : APuZ
3
Berliner Schriften zur Museumskunde
3
Discussion paper / Tinbergen Institute
3
Ifo Schnelldienst
3
Ifo-Studien zu Kultur und Wirtschaft
3
International review on public and non-profit marketing
3
International studies of management and organization
3
Journal of Cultural Economics
3
Journal of Tourism, Heritage & Services Marketing : JTHSM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
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ECONIS (ZBW)
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Der Markentrichter-Ansatz als verhaltenswissenschaftliches Controllinginstrument im Rahmen des Museumsmarketing
Geise, Wolfgang
;
Geise, Fabian A.
-
2014
Persistent link: https://www.econbiz.de/10010478330
Saved in:
2
Mit Erlebniswerten zum Markenerfolg? : der Einfluss erlebnisorientierter Gestaltung auf Markenziele von Museen
Ober-Heilig, Nadine
;
Bekmeier-Feuerhahn, Sigrid
-
2014
Persistent link: https://www.econbiz.de/10010478337
Saved in:
3
Rebranding eines Kulturbetriebs
Bittner, Janina
;
Kniesa, Julia
;
Günter, Bernd
-
2014
Persistent link: https://www.econbiz.de/10010478351
Saved in:
4
Status-Quo der Markenführung von Bühnen und Museen im deutschsprachigen Raum
Schmidt, Holger J.
-
2014
Persistent link: https://www.econbiz.de/10010478353
Saved in:
5
Museums as brands
Whitmore, Damien
-
2014
Persistent link: https://www.econbiz.de/10010478356
Saved in:
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