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~person:"Leenders, Mark A. A. M."
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Leenders, Mark A. A. M.
Waldfogel, Joel
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ECONIS (ZBW)
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1
Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
Saved in:
2
The producer-consumer classification gap and its effects on music festival success
Kuijken, Bram
;
Leenders, Mark A. A. M.
;
Wijnberg, Nachoem M.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1726-1745
Persistent link: https://www.econbiz.de/10011616908
Saved in:
3
How are young music artists configuring their media and sales platforms in the digital age?
Leenders, Mark A. A. M.
;
Farrell, Mark A.
;
Zwaan, Koos
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1799-1817
Persistent link: https://www.econbiz.de/10011406202
Saved in:
4
The relative importance of the brand of music festivals: a customer equity perspective
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 291-301
Persistent link: https://www.econbiz.de/10008650961
Saved in:
5
Success in the Dutch music festival market : the role of format and content
Leenders, Mark A. A. M.
;
Telgen, Joyce van
;
Gemser, Gerda
; …
-
2010
Persistent link: https://www.econbiz.de/10003914592
Saved in:
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