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subject:"Advertising effects"
~person:"Bagozzi, Richard P."
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Advertising effects
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advertising effectiveness
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Bagozzi, Richard P.
Allan, David
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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