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subject:"Advertising effects"
~person:"Bagozzi, Richard P."
~person:"Eliashberg, Jehoshua"
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Advertising effects
Music
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Musik
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Brand management
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Bagozzi, Richard P.
Eliashberg, Jehoshua
Allan, David
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Anand, Sandip
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Raja, Md Washim
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
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ECONIS (ZBW)
2
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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2
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
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