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isPartOf:"GIGA working papers"
~isPartOf:"Journal of Islamic marketing : JIMA"
~person:"Diab, Dalia Mohammed Elzubier"
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Diab, Dalia Mohammed Elzubier
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The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman
;
Diab, Dalia …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
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