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~isPartOf:"Transformative consumer research for personal and collective well-being"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Pillai, Kishore Gopalakrishna"
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Transformative consumer research for personal and collective well-being
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Calibration of consumer knowledge of the web
Pillai, Kishore Gopalakrishna
;
Hofacker, Charles
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 254-267
Persistent link: https://www.econbiz.de/10003562043
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