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~isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Markenimage"
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
The journal of product innovation management : an international publication of the Product Development & Management Association
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Markenimagekonfusion : eine neue Managementherausforderung in reifen Märkten
Burmann, Christoph
;
Weers, Jan-Philipp
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 135-157)
.
2007
Persistent link: https://www.econbiz.de/10003584450
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