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International journal of market research
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Unmuted : an indigenist truth-telling provocation
Raciti, Maria
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10014246983
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2
The cultural influences of narrative content on consumers' perceptions of helpfulness
Fu, Ning
- In:
International journal of market research
64
(
2022
)
3
,
pp. 354-375
Persistent link: https://www.econbiz.de/10013257988
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3
Investigating the effects of narrative advertising in a real-life setting
Yıldız, Serdar
;
Sever, Necip Serdar
- In:
International journal of market research
64
(
2022
)
4
,
pp. 541-559
Persistent link: https://www.econbiz.de/10013258013
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