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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales"
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Narrative Methode
8
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Journal of retailing and consumer services
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
Journal of business research : JBR
15
SpringerLink / Bücher
15
Springer eBook Collection
13
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
10
History of political economy
9
Journal of customer behaviour
9
Business horizons
8
Human relations : towards the integration of the social sciences
8
Management communication quarterly : an international journal
8
Tourism management : research, policies, practice
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Discussion papers / CEPR
7
Journal of organizational change management
7
Journal of vocational behavior
7
Business history
6
International journal of hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Management learning : the journal for managerial and organizational learning
6
Tourism management perspectives : TMP
6
Entrepreneurship and regional development : an international journal
5
International journal of project management : the journal of The International Project Management Association
5
Leadership
5
The journal of brand management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Springer eBook Collection / Business and Management
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Academy of Management journal : AMJ
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Accounting, auditing & accountability journal
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BestMasters
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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
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Health marketing quarterly
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International journal of market research
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Journal of business ethics : JBE
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Journal of business venturing
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Journal of common market studies : JCMS
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ECONIS (ZBW)
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1
Effective influencer marketing : a social identity perspective
Farivar, Samira
;
Wang, Fang
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364475
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
4
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
5
Accounting narratives and impression management on social media
Yang, Jessica H.
;
Liu, Siwen
- In:
Accounting and business research : a research quarterly …
47
(
2017
)
6
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011799757
Saved in:
6
Strategy implementation as fantasising : becoming the leading bank
Sajasalo, Pasi
;
Auvinen, Tommi
;
Takala, Tuomo
; …
- In:
Accounting and business research : a research quarterly …
46
(
2016
)
3
,
pp. 278-302
Persistent link: https://www.econbiz.de/10011556623
Saved in:
7
Creating a compelling brand meaning by orchestrating stories : the case of Scandinavia's largest department store
Hjelmgren, Daniel
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011556654
Saved in:
8
Heroes and victims : fund manager sensemaking, self-legitimation and storytelling
Eshraghi, Arman
;
Taffler, Richard J.
- In:
Accounting and business research : a research quarterly …
45
(
2015
)
6/7
,
pp. 691-714
Persistent link: https://www.econbiz.de/10011415609
Saved in:
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