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The journal of brand management : an international journal
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
3
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
4
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
Saved in:
5
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
6
Becoming green, becoming leaders : identity narratives in sustainability leadership development
Heizmann, Helena
;
Liu, Helena
- In:
Management learning : the journal for managerial and …
49
(
2018
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011854969
Saved in:
7
Website stories in times of distress
Kassinis, George
;
Panayiotou, Alexia
- In:
Management learning : the journal for managerial and …
48
(
2017
)
4
,
pp. 397-415
Persistent link: https://www.econbiz.de/10011853187
Saved in:
8
Radical learning through semantic transformation : capitalizing on novelty
Bosma, Bas
;
Chia, Robert
;
Fouweather, Ian
- In:
Management learning : the journal for managerial and …
47
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011484732
Saved in:
9
Storytelling and cultural family value transmission : value perception of stories in family firms
Zwack, Mirko
;
Kraiczy, Nils
;
Schlippe, Arist von
;
Hack, …
- In:
Management learning : the journal for managerial and …
47
(
2016
)
5
,
pp. 590-614
Persistent link: https://www.econbiz.de/10011642419
Saved in:
10
Leadership development : a place for storytelling and Greek mythology?
Schedlitzki, Doris
;
Jarvis, Carol
;
MacInnes, Janice
- In:
Management learning : the journal for managerial and …
46
(
2015
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10011480336
Saved in:
11
Fragmented work stories : developing an antenarrative approach by discontinuity, tensions and editing
Humle, Didde Maria
;
Pedersen, Anne Reff
- In:
Management learning : the journal for managerial and …
46
(
2015
)
5
,
pp. 582-597
Persistent link: https://www.econbiz.de/10011480504
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