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~accessRights:"restricted"
~subject:"Personality psychology"
~person:"Chang, Yaping"
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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