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~isPartOf:"Human resource development international : enhancing performance, learning and integrity"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Narrative Methode"
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Narrative Methode
10
Narrative method
10
Consumer behaviour
3
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Advertising
2
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2
Brand management
2
Human resource development
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Human resource development international : enhancing performance, learning and integrity
Journal of retailing and consumer services
Journal of organizational change management
30
Journal of business research : JBR
27
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
15
SpringerLink / Bücher
15
Springer eBook Collection
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Psychology & marketing
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Human relations : towards the integration of the social sciences
11
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
Academy of Management journal : AMJ
10
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Untold stories in organizations
10
Business horizons
9
Journal of customer behaviour
9
Management communication quarterly : an international journal
9
The journal of brand management : an international journal
9
The journal of management development
9
Business history
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Discussion papers / CEPR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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The Academy of Management review : AMR
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Entrepreneurship and regional development : an international journal
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Journal of business venturing
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Organizational research methods : ORM
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Qualitative market research : an international journal
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Accounting, auditing & accountability journal
6
CESifo working papers
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Counter-narratives and organization
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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ECONIS (ZBW)
10
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1
Effective influencer marketing : a social identity perspective
Farivar, Samira
;
Wang, Fang
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364475
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
4
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
5
Creating a compelling brand meaning by orchestrating stories : the case of Scandinavia's largest department store
Hjelmgren, Daniel
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011556654
Saved in:
6
Using fictional stories to facilitate training and development
Beigi, Mina
- In:
Human resource development international : enhancing …
17
(
2014
)
4
,
pp. 491-496
Persistent link: https://www.econbiz.de/10010436168
Saved in:
7
Storytelling during retail sales encounters
Gilliam, David A.
;
Zablah, Alex R.
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
Saved in:
8
Career identity and its impact upon self-perceived employability among Chilean male middle-aged managers
Nazar, Gabriela
;
Heijden, Beatrice I. J. M. van der
- In:
Human resource development international : enhancing …
15
(
2012
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10009536699
Saved in:
9
Storymining : eliciting stories and mining their content for cultural levers
Joyner, Fredricka F.
- In:
Human resource development international : enhancing …
15
(
2012
)
5
,
pp. 627-633
Persistent link: https://www.econbiz.de/10009671686
Saved in:
10
Developing human resource development interventions to aid expatriates' cultural adaptation : insights to the Javanese culture
Oranuch Pruetipibultham
- In:
Human resource development international : enhancing …
15
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009513822
Saved in:
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