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subject:"Theorie"
~person:"Escalas, Jennifer Edson"
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Escalas, Jennifer Edson
Rubio-Ramírez, Juan Francisco
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
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