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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Narrative Methode
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Journal of advertising : official publication of the American Academy of Advertising
Journal of organizational change management
30
Journal of business research : JBR
27
Human relations
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Journal of vocational behavior
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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Organization : the critical journal of organization, theory and society
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Qualitative research in organizations and management : an international journal
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Springer eBook Collection
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Journal of strategic marketing
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Academy of Management journal : AMJ
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History of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Management communication quarterly : an international journal
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The journal of brand management : an international journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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Entrepreneurship and regional development : an international journal
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Journal of business venturing
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Organizational research methods : ORM
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Qualitative market research : an international journal
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Accounting, auditing & accountability journal
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CESifo working papers
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Counter-narratives and organization
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
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2
Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
3
Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan
;
Sheer, Vivian C.
;
Li, Ruobing
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10011292327
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