//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Qualitative market research : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Narratives Interview"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Narrative Methode
7
Narrative method
7
Consumer behaviour
4
Konsumentenverhalten
4
Market research
3
Marktforschung
3
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Befragung
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Companiy renaming
1
Company rebranding
1
Corporate rebranding
1
Criticism
1
Cross-cultural
1
Cultural identity
1
Dienstleistungsqualität
1
Digital storytelling
1
Eastern Europe
1
Easternization
1
Food retailing
1
Internet marketing
1
Interview
1
Japan
1
KMU
1
Kenneth Burke
1
Kritik
1
Kulturelle Identität
1
Lebensmitteleinzelhandel
1
Literatur
1
Literature
1
Malaysia
1
Markenführung
1
Narratives
1
Online consumer behaviour
1
Online retailing
1
Online-Handel
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Ben Aicha, Abir
1
Bouzaabia, Rym
1
Branch, John
1
Helkkula, Anu
1
Hershey, Lewis
1
Juntunen, Mari
1
Kniazeva, Maria
1
Martin, Drew
1
Pihlström, Minna
1
Wilson, Tony
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
Journal of organizational change management
30
Journal of business research : JBR
25
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
15
SpringerLink / Bücher
15
Springer eBook Collection
13
Psychology & marketing
11
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Tourism management : research, policies, practice
10
Untold stories in organizations
10
Business horizons
9
Human relations : towards the integration of the social sciences
9
Journal of customer behaviour
9
The journal of management development
9
Business history
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Leadership
8
Management communication quarterly : an international journal
8
The Academy of Management review : AMR
8
The journal of brand management : an international journal
8
Academy of Management journal : AMJ
7
Discussion papers / CEPR
7
Entrepreneurship and regional development : an international journal
7
Journal of business venturing
7
Organizational research methods : ORM
7
Accounting, auditing & accountability journal
6
Counter-narratives and organization
6
International journal of hospitality management
6
International journal of project management : the journal of The International Project Management Association
6
Journal of business strategy
6
Journal of retailing and consumer services
6
Organization : the interdisciplinary journal of organization, theory and society
6
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
2
Eastern spirituality in the western marketplace
Kniazeva, Maria
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011497254
Saved in:
3
Interpretative narrative process research approach to corporate renaming
Juntunen, Mari
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10010348872
Saved in:
4
What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
Saved in:
5
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
6
Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Hershey, Lewis
;
Branch, John
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10009153384
Saved in:
7
Narratives and metaphors in service development
Helkkula, Anu
;
Pihlström, Minna
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->