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isPartOf:"Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt"
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Corporate culture
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Internal branding
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Interne Markenführung
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Leadership
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Narrative Methode
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Narrative method
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Herrmann, Andreas
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Tomczak, Torsten
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Wentzel, Daniel
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Journal of organizational change management
30
Journal of business research : JBR
27
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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Organization : the critical journal of organization, theory and society
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Qualitative research in organizations and management : an international journal
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SpringerLink / Bücher
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Springer eBook Collection
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Psychology & marketing
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Human relations : towards the integration of the social sciences
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Journal of strategic marketing
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Tourism management : research, policies, practice
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Academy of Management journal : AMJ
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History of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Untold stories in organizations
10
Business horizons
9
Journal of customer behaviour
9
Management communication quarterly : an international journal
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The journal of brand management : an international journal
9
The journal of management development
9
Business history
8
Discussion papers / CEPR
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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The Academy of Management review : AMR
8
Entrepreneurship and regional development : an international journal
7
Journal of business venturing
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Organizational research methods : ORM
7
Qualitative market research : an international journal
7
Accounting, auditing & accountability journal
6
CESifo working papers
6
Counter-narratives and organization
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of hospitality management
6
International journal of project management : the journal of The International Project Management Association
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ECONIS (ZBW)
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Storytelling im Behavioral Branding
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 425-442)
.
2009
Persistent link: https://www.econbiz.de/10003856797
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Storytelling im Behavioral Branding
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 403-420)
.
2008
Persistent link: https://www.econbiz.de/10003600214
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