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source:"econis"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Narratives Interview"
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Narrative Methode
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Journal of retailing and consumer services
Journal of organizational change management
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Journal of business research : JBR
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Journal of vocational behavior
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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Organization : the critical journal of organization, theory and society
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Qualitative research in organizations and management : an international journal
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SpringerLink / Bücher
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Springer eBook Collection
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History of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Tourism management : research, policies, practice
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Untold stories in organizations
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Human relations : towards the integration of the social sciences
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1
Effective influencer marketing : a social identity perspective
Farivar, Samira
;
Wang, Fang
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364475
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
4
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
5
Creating a compelling brand meaning by orchestrating stories : the case of Scandinavia's largest department store
Hjelmgren, Daniel
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011556654
Saved in:
6
Storytelling during retail sales encounters
Gilliam, David A.
;
Zablah, Alex R.
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
Saved in:
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