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subject:"China"
~subject:"India"
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China
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Chinese consumers
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Consumer behaviour
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Consumer ethnocentrism
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Han, C. M.
Liu, Hong
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Asia Pacific journal of marketing and logistics
1
Journal of global marketing
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ECONIS (ZBW)
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How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Han, C. M.
;
Guo, Chen
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 324-338
Persistent link: https://www.econbiz.de/10011963155
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2
Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 330-346
Persistent link: https://www.econbiz.de/10011636589
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