//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Diehl, Sandra"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nationale Identität"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
3
National culture
3
Nationalkultur
3
USA
3
United States
3
Werbewirkung
3
Deutschland
2
France
2
Frankreich
2
Germany
2
Großbritannien
2
International marketing
2
Internationales Marketing
2
Perception
2
United Kingdom
2
Wahrnehmung
2
Advertising
1
Argentina
1
Argentinien
1
Austria
1
Comparison
1
Japan
1
Vergleich
1
Werbung
1
Österreich
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Diehl, Sandra
Guedhami, Omrane
15
Venaik, Sunil
14
Hofstede, Geert
12
Konrad, Kai A.
12
Brettel, Malte
11
Engelen, Andreas
11
Kocka, Jürgen
11
Qari, Salmai
11
Salzmann, Astrid Juliane
11
Brewer, Paul
10
El Ghoul, Sadok
10
Parboteeah, K. Praveen
10
Cleveland, Mark
9
Cullen, John B.
9
Goodell, John W.
9
Jansson, Thomas
9
Kang, Tony
9
Karabulut, Yigitcan
9
Kwok, Chuck C. Y.
9
Shenkar, Oded
9
Ashraf, Badar Nadeem
8
Aggarwal, Raj
7
Bazzi, Samuel
7
Gaduh, Arya
7
Salter, Stephen B.
7
Tarba, Shlomo Yedidia
7
Wong, Maisy
7
Zimmermann, Klaus F.
7
Bond, Michael Harris
6
Brügger, Beatrix
6
Das, Manish
6
Geys, Benny
6
Hasan, Iftekhar
6
Hoffmann, Stefan
6
Lalive, Rafael
6
Larimo, Jorma
6
Li, Kai
6
Liu, Hong
6
Minkov, Michael
6
Peterson, Mark F.
6
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
2
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
3
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->