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subject:"USA"
~person:"Lee, Wei-Na"
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Lee, Wei-Na
Blau, Francine D.
4
Kahn, Lawrence M.
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Berlepsch, Viola von
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Diehl, Sandra
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Rodríguez-Pose, Andrés
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Terlutter, Ralf
2
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2
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2
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Journal of advertising : official publication of the American Academy of Advertising
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Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
Saved in:
2
For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
Saved in:
3
A cross-cultural study of consumer ethnocentrism between China and the US
Tsai, Wan-hsiu
;
Lee, Wei-Na
;
Song, Young-a.
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10009737348
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