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~subject:"Russland"
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Search: subject_exact:"Nationalgefühl"
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Marketing management : a cultural perspective
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Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia
- In:
Marketing management : a cultural perspective
,
(pp. 78-92)
.
2012
Persistent link: https://www.econbiz.de/10009507179
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International marketing at the interface of the alluring global and the comforting local
Ger, Güliz
;
Kravets, Olga
;
Sandıkçı, Özlem
- In:
Marketing management : a cultural perspective
,
(pp. 30-42)
.
2012
Persistent link: https://www.econbiz.de/10009507187
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