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person:"Apaolaza-Ibáñez, Vanessa"
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Apaolaza-Ibáñez, Vanessa
Maier, Helmut
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
2
Emotional responses to nature in advertising and real nature
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Current insights and future trends : [extended versions …
,
(pp. 17-28)
.
2012
Persistent link: https://www.econbiz.de/10009748180
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