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Cases on branding strategies and product development : successes and pitfalls
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ECONIS (ZBW)
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Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
;
Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
.
2015
Persistent link: https://www.econbiz.de/10010504634
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